eDesign Interactive delivered a new website for CHEIFS, helping Cornerstone Financing introduce its home equity investment solution to the market.

MORRISTOWN, N.J., May 7, 2025 /PRNewswire/ -- Award-winning digital agency eDesign Interactive has unveiled a new website for Cornerstone Home Equity Insurance/Investment Funding Solutions (CHEIFS), a financial product that empowers people to plan for retirement by tapping into their home equity.

The website launch follows the successful revamp of the brand-new corporate website for Cornerstone Financing.

To bring this message to life, eDesign Interactive used bold visuals and dynamic animations to highlight the transformational impact CHEIFS delivers to homeowners and the advisors who guide them.

The website for CHEIFS was built through a clear, step-by-step process:

• Established the brand and marketing strategy from scratch
• Produced visual assets, including investor decks, product guides, and social media content
• Designed a clean, functional website aligned with brand messaging
• Added intuitive navigation and interactive elements
• Created targeted content for financial advisors
• Integrated Hubspot, Chili Piper, and Typeform for lead generation

The goal was to create a "scrolly-telling" experience to educate visitors about the product and opportunities, said Vincent Mazza, managing partner at eDesign Interactive.

"Over time, the site was designed to be modular and scalable, adding more industry-relevant examples and content. What we feel is unique is how sticky the site feels and the immediate attention to detail to the brand it has. There is no doubt that this company invested the time and effort to do something that was not cookie-cutter."

For this project, eDesign Interactive chose a bold, financial-themed color palette that reflects reliability and expertise, complementing the site's intuitive navigation and well-structured content.

Together, these elements created an engaging user experience that helps financial advisors and homeowners quickly understand the value of Cornerstone's offerings.

Mazza explained that it's all about professionalism and simplicity for a corporate site.

"We wanted to introduce a new color that would make it clear the corporate site, using blue, is different from the CHEIFS green and yellow usage. Combined, it feels connected, but there is a strong brand hierarchy between the two. For a rather small site, it feels large and expansive through the use of large imagery, transitions, and motion graphics."

For more information on how eDesign Interactive builds digital experiences that reflect an organization's vision and impact, visit https://edesigninteractive.com/portfolio.

About eDesign Interactive

eDesign is an award-winning digital agency creating world-class websites, interactive landing pages, and immersive digital campaigns. The agency collaborates with leading brands to educate, engage, entertain, and drive sales. For more information, visit edesigninteractive.com.

About Cornerstone Financing

Cornerstone Financing helps homeowners unlock cash by selling a portion of their home equity without taking on additional debt or monthly payments. The company was founded by mortgage and insurance professionals Craig Corn and Daniel Anderson. It works with financial advisors to fund insurance, annuities, and long-term care using its CHEIFS solution.

Media Contact

Elena Krapcheva
Business Development and Marketing
(973) 867 7042
elena@edesigninteractive.com
https://edesigninteractive.com/ 

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SOURCE eDesign Interactive